History of Movie Essay Example for Free

History of Movie Essay Jon Lewis claimed that the new movies that were being written and produced marked a period of time where it was the â€Å"end of the cinema as we know it. † This could be argued either way by anyone who has both watched some of the classic movies of the past and viewed the new movies of today. There are many reasons to believe that modern movies are just as great as the movies form the past. The modern movies do have some differences that are present in that there are better affects, better overall research, but still the same magical qualities and wonderful imagination that went into films of the past. Therefore it will be argued that it is not the end of the cinema as we know it. By looking at movies from the past, middle time periods and more recent times it can easily be argued that many movies of these time periods put together great plot lines, memorable characters and wonderful lasting interest among those who have watched them. In 1942 Casablanca was released. This movie introduced the world to some of the most memorable characters in film history. It was a true love story that enveloped the viewer and allowed them to feel close to characters like Rhett Butler and Scarlet O’Hara. This movie also gave the viewer a hope that love could prevail above all else. In an argument about how there are still movies made that have these same values, a great story plot line that whisks the viewer into another world and a cast of unforgettable characters one could look at the movies ET and Mullholland Drive. ET was released in 1982 and again introduced the viewer to ET and the wonderful family that allowed him to be at home in their home. The movie brought hope to many that all people could be accepted and that no matter how different one was there was a way for them to be able to gain such acceptance. Mullholland Drive also used some of these same key factors although it was released years later in 2001. This movie’s plot was a bit difference and rather than giving hope about a life that could possibly happen it instilled some fear in people about what could possibly happen if luck were to strike one the other way. However the movie was a great a film that incorporated many different aspects of film technique and it also left a memory in the mind of the viewer as David Lynch (the film’s producer) was able to portray such a real portrayal of life. When looking through movies that are from the different time periods of the American cinema it is easy to see that the times and what is going on really do affect the movies that are popularized and remembered as being part of the time period. These movies depict both current things that are happening as well as looking at the historical events. In 1949 The Sands of Iwo Jima was released and quickly became a popular hit and movie and yet is another movie that has continued to be viewed by audiences over the past six decades. This movie was a portrayal of a group of U. S. Marines that were in a battle in World War II. In light of the times the movie was a portrayal of a part of the world that was unknown to many of the people who were living in the United States. Some more modern movies, although maybe a bit more far fetched, have also looked at the times and what is going on and have drawn their conclusions from these themes. One of these movies was 1999’s The Matrix. This movie was released during one of the largest technological booms that the country has seen. This movie portrayed aspects of the new forms of technology and what could happen if the world continued to grow technologically more advanced. Another movie that looked at problems associated with modern times was Sin City which was released in 2005. This movie looked at the world of crime and organized crime as it has been able to advance in more modern times. Another way that the cinema has been upheld is through the ways that values and beliefs have been portrayed through the movies of the time. Obviously through modernization there have been changes in the way that beliefs have been looked at but through the cinema these beliefs have been marked for all future generations in great pic time pieces that look at the things that are involved. This topic of values, although still portrayed in films has changed greatly. In 1959 Ben Hur was released and it promoted the standard values and beliefs of Christianity and the morals that are portrayed in The Bible. This movie was portrayed in this way as the majority of the country upheld these same beliefs and values. In the 1970’s the morals of the Untied States were changing drastically. By looking at films and the portrayal of interest in organized crime and more cynical events, as evidenced in 1972’s The Godfather, one can see that although the morality and the values of the country were still being upheld they were changing and the films were changing to meet the demands and interests of the people at the time. Much later in 1994’s Pulp Fiction, there was still this profound interest in crime and the ways that organized crime has been ran only there were much less morals in the overall themes than there had been previously in film. This is due in part to the continued evolution of change in the morality of the citizens of the United States. There have also been monumental portrayals of creativity and imagination in the movies that have been portrayed throughout the times. There have been different types of creativity and imagination has evolved but these features have given the viewer a place to escape to and somewhere that they would like to travel by watching the films over and over again. In 1965’s The Sound of Music, one is led into a world where a wonderful nanny moves in with some rather obnoxious children and learns how to befriend and be able to do her job through the magic of music. This movie whisked the viewer away to another place and led the viewer to hope that he/she was able to have that same type of sing-song wonderful life. In 1999’s The Blair Witch Project a group of college students decided to get creative and make a movie that would end up making them millions. This movie did focus a bit on the mythical belief that there could be modern day witches or members of the occult in the world around the viewer. The film was creatively filmed in a manner that led the viewer to believe that it was a work of non-fictional filming and that the events that were happen on camera were really happening to the actors. Another great portrayal of creativity has been in The Polar Express, released 2004. This film was the cinematic portrayal of a classic children’s book that was meant to show the viewer the wonder and mystery of Christmas and Santa Claus. All of these films used creative elements and things that the viewers could appreciate and that would add a little bit of mystery and fun to the viewers’ lives. In conclusion cinema has changed and evolved over the years. Although there is no way to say that cinema has ended as it was once known. Films are still portraying the same types of things as they have in the past. There are the films that are portraying a story line and are meant to whisk the viewer away, films that are looking at historical events and evolvement, films that are looking at the values and morals of the time period in which they are created, and films that are used purely to induce imagination and creativity. It is absurd to think that there was not supposed to be any type of evolvement in the world of film however it is also absurd to think that this has to be a negative thing and that it has to end the world of cinema or film as it was previously known. Therefore it is logical to disagree with Jon Lewis’ thoughts on the world of cinema changing in a negative way.

History Of South Africa

History Of South Africa South Africa was settled by the Dutch in 1652 as an ending point for ships on their way to the East Indies. The Dutch first settled the area that was to be Cape Town and with time expanded across the entire tip of southern Africa. Fruit and vegetables were grown here to battle the problem of scurvy aboard passing ships. South Africa changed hands and became a British colony, after the Napoleonic wars in 1815. Most of the Dutch went north to escape from the English. Here they developed tribe- a well known community, and over the period of time they migrated South from Central Africa. Overt there a war resulted between the Dutch Boers and the Zulus, a powerful tribe led by Shaka. The Boers won and created an Afrikaner state in the north. In 1899 there were the Boer Wars as a result of the English trying to capture this Afrikaner state. In 1910 South Africa became a union which is a coalition between the English and Afrikaner states. In 1960 South Africa became independence from British rule and became a republic. During the 90s, with the release of Nelson Mandela- president, South Africa went through an amazing transformation. South Africa (Africas southernmost nation) is also Africas largest and most developed economy. Today South Africa produces high-tech equipment and is a world leader in the output of gold and diamonds. Johannesburg and its satellite cities are home to more than 8 million people and generate 9 percent of all economic activity in Africa. In the 21st century, South Africa is a democratic country representing all its diverse people-often called the rainbow nation. Today South Africa is making up for decades of social disruption and lost education, but high unemployment and the AIDS epidemic threaten economic progress. NELSON MENDELAS CONTRIBUTION Nelson Rolihlahla Mandela was born on 18 July 1918 and served aspresident of South Africa from 1994 to 1999. He was the first ever to be elected in a fully representative democratic election. South Africa was a troubled nation for a long time and things are not perfect yet, but he fought hard for victory. Years after he started his journey, he became the first democratically elected president of South Africa. Nelson Mandelas political path started from 1944 when he and 5 comrades organized the African National Congress Youth League. He was appointed league president and in 1952 he was elected as national volunteer-in-chief of the ANCs Defiance Campaign, a civil disobedience campaign against discriminatory legislation. And this was the start of his resistance against apartheid aws. The following years were marked with Mandelas arrestment, banned and imprisoned accompanied with contributions to the freedom struggle. In the year 1959 Mandela and 155 members of the ANC were arrested. Mandela went underground leading his army to bring freedom and peace back to all South Africans. After 17 months he was arrested and sent to Robin Island which is the most notorious prison in South Africa, on a life sentence. Nelson Mandela established teaching community at Robben Island even when he was in prison and he never gave up his struggle. Finally the rest of the world began to see the sheer wrongness. The government was left with no choice but it had to freed Mandela and other people. Nelson then formed the first multi-racial government in South Africa and due to this he was awarded the Nobel Peace Prize, and became President. After this he changed the country and freed a nation. Between 1960 and 1994 as a president, Mandela organized the Truth and Reconciliation Commission to investigate human rights and to keep an eye on political violations committed by both supporters and opponents of apartheid. He introduced large number of social and economic programs to improve the standard of living of black people of South Africa. In 1996 Mandela presided over the enactment of a new South African constitution, which established a strong central government based on majority rule. Through this it was made possible to prohibit discrimination against minorities, including whites. In the year 1998, it was his 80th birthday and Mandela wed the politician and humanitarian Graca Machel who was the widow of the former president of Mozambique. The next year, Nelson finally retired from politics at the end of his first term as president. Nelson Mandela will be remembered always for his humility, empathy, leadership power and strong efforts towards South African liberation. CULTURE OF SOUTH AFRICA The South Africa culture is known for its ethnic and cultural diversity. Culture in South Africa is about as diverse as it can come. The black South African still has a large number of rural inhabitants who lead largely poor lives. Though cultural traditions survive most strongly among black South African, aspects of traditional culture have declined as the black South African have become increasingly urbanised and westernised. Urban black South Africans, generally, speak English or Afrikaans in addition to their native languages. Some smaller but significant groups of blacks also speak Khoisan languages. Some of them are speakers of the endangered languages most of whom belong to the KhoiSan family, that receive no official status. The life style of members of middle class, who are predominantly white, is very similar in many respects to that of people found in Western Europe, North America and Australasia. Some of them often study and work abroad for a great experience to the world market. Indian South Africans are very particular about their heritage, languages and religious beliefs, being Christian, Hindu or Muslim and speaking English, with Indian languages like Hindi, Telugu, Tamil or Gujarati. South Africa is a multi-cultural society and defining distinct subgroups by skin colour. The mixture and joining in South Africas urban areas, along with the suppression of traditional cultures during the apartheid years which shows that the old ways of life are vanishing but traditional black cultures is still prevailing across the country. Marriage customs and taboos differ across the different groups but the majority of the traditions are based on the beliefs in a mannish divinity, inherited spirits, and paranormal forces. Generally, polygamy (a marriage which includes more than two partners) is accepted and lobolo (dowry) is usually paid. Zulu is one of the strongest surviving black cultures and massed Zulu singing at Inkatha Freedom Party demonstrations is a powerful expression of this ancient culture. The Xhosa also have a strong presence; they are known as the red people because of the red-dyed clothing worn by most adults. The Ndebele are a related group, who live in the north-western corner of what is now Mpumalanga in strikingly painted houses. The distinct culture of the Afrikaners has developed in a deliberate isolation, which saw them wandering around with cows and the Bible while 19th-century Europe experimented with democracy and liberalism. Till today, rural communities are revolving around the conservative Dutch Reformed Churches, however Afrikaner redneck is extremely far from a tautology. Apart from the Afrikaners, most of the European South Africans are of British extraction. The British generally tend to have the dominance over the business and financial sectors. There is also a large and prominent Jewish population and a significant Indian population. Though South Africa is a home to a great diversity of cultures, most were suppressed during the apartheid years when day-to-day practice of traditional and contemporary cultures was ignored, and destroyed. In the society, one can be jailed for owning a politically incorrect painting, serious art was forced underground and blandness ruled in the galleries and theatres. SOCIETY SOCIAL STRATIFICATION Classes and Castes Foundation of Cape Town was done in 1652. There were various indicators of racial unfairness. Slaves were of mixed parentage, they rated high than Africans. Since three centuries the system of racism slowly attained a legal status in society. In that process, class and economic status of darker people confined as lower. Despite of racism these people obtained a formal education and a European-style middle class cultural and economic identity as merchants, farmers, colonial civil servants, clerks, teachers, and clergy also many prominent leaders were born including Nelson Mandela. Symbols of Social Stratification Before colonialism, the aristocratic chiefs symbolized their authority by wearing special animal-skin clothing, ornaments, and the power of military equipments, by functioning of chiefly courts and assemblies and they were also entitled by custom to display, mobilize, and increase their wealth by acquisition of many wives and large herds of cattle. Inkhatha march served as a status symbol, with fine horses, pioneer wagons, and horse-drawn carts giving way to imported luxury automobiles. POLITICAL LIFE Government African communities were based on the hereditary period of rule, in which the senior son of the highest or great wife of a chief succeeded his father. Whereas succession was not straightforward, and brothers, older sons of other wives, and widows all competes for power. A decade later, Afrikaner emigrants from the Cape ( voortrekkers ), established the independent republics of the Orange Free State and the Transvaal, ruled by an elected president and a popular assembly called a volksraad . Leadership and Political Officials Democratically elected president, Nelson Mandela was one of the most admired political figures in the world. There are nine provinces, each with a premier selected by the local ruling party and provincial ministerial executives. Social Problems and Control Legacy problems amount to a social crisis. Unrepresentative government and repressive racial regulations created mistrust of the law among the black majority. Unemployment is rapidly increasing since 1994 which leads to highest crime rates. The education and health care facilities are failing. The established black townships are tapped under unemployment, crime, and insecurity, including drug dealings, alcoholism, rape, domestic violence, and child abuse. Military Activity The South African Defense Force was notorious for its unstable intervention in the civil war in Angola in the mid-1970s. After 1994, the army has renamed by South African National Defense Force (SANDF). It achieved progress toward racial integration under the command of recently promoted black officers drawn from the armed wing of the ANC, Umkhonto we Sizwe, and the military budget experienced reductions that have limits ability of the SANDF to respond military emergencies. Major military venture since 1994 leads of an invasion force to save Lesothos elected government which was poorly planned and executed. Peacekeeping missions were doubted by high rates of HIV infection. SOCIAL WELFARE AND CHANGE PROGRAMS Land restitution and reform, judicial reform, pro-employee labor regulations, welfare grants, free primary schooling, pre-natal and natal medical care, tough penalties for crimes and child abuse, and high taxes and social spending are all part of the ruling partys efforts to address the social crisis. These problems have been difficult to deal with because only 30% of the population contributes to national revenue and because poverty is widespread and deeply rooted. This effort has been made more difficult by restrictions on the level of deficit spending the government can afford without deterring local and foreign investment. An extreme level of social spending, however, has eased social tension and unrest and helped stabilize the democratic transformation. SOCIALIZATION Infant Care Baby care is traditionally the sphere of mothers, grandmothers, and older sisters in all communities. Among the social problems affecting these communities prevalence of early teenage pregnancy. Many white middle-class families have part/full-time servants who assist with child care, including the care of infants. The employment of servants to rear children exposes children to adult caregivers of other cultures and allows unskilled women to support their own absent children. Child Rearing and Education Primary context of family is for the socialization of the young. The African extended family system provides a range of adult caregivers and role models for children within the kinship network. African families have shown elasticity as a socializing agency, but repression and poverty have damaged family structure among the poor. Middle-class families of all races socialize their children in the manner of suburban Europeans. Today a unified system of formal Western schooling includes the entire population, but the damage done by the previous educational structure has been difficult to overcome. Schools in black areas have few resources, and educational privilege still exists in the wealthier formerly white suburbs. Expensive private academies and schools maintained by the relatively wealthy Jewish community are among the countrys best. Rates of functional illiteracy remain high. Higher Education There are more than twenty universities and numerous technical training institutes which are of varying quality and many of them are nominated as black ethnic universities under apartheid have continued to experience political disturbances and financial crises. Now racially mixed universities are also experiencing financial difficulties in the face of a declining pool of qualified entrants as well as slow rate of economic growth. RELIGION Religious Beliefs South Africa is a deeply religious country with high rates of participation in religious life. The population is tremendously Christian with only very small Jewish, Muslim, and Hindu minorities. Other important denominations include Roman Catholics, Methodists, Lutherans, Presbyterians, and Anglicans. Indigenous Black African religion centered on veneration of and guidance from the ancestors, belief in various minor spirits, spiritual modes of healing, and seasonal agricultural rites. The drinking of cereal beer and the ritual slaughter of livestock accompanied the many occasions for family and communal ritual feasting such as births, initiation, marriage, and funerals. Religious Practitioners Indigenous African religious practitioners included herbalists and diviners who attended to the spiritual needs and maladies of both individuals and communities. In some cases their clairvoyant powers were employed by chiefs for advice and prophesy. Historically, Christian missionaries and traditional diviners have been enemies, but this has not prevented the dramatic growth of hybrid Afro-Christian churches, religious movements, prophetism, and spiritual healing alongside mainstream Christianity. Other important religions include Judaism, Islam, and Hinduism. For the Afrikaners, the Dutch Reformed Church has provided a spiritual and organizational foundation for their nationalist cultural politics and ideology. Rituals and Holy Places All religions and ethnic sub national groups have founded shrines to their tradition where momentous events have occurred, their leaders are buried, or miracles are believed to have happened. The grave of Sheikh Omar, for example, a seventeenth-century leader of resistance to Dutch rule in the East Indies who was transported to the Cape and became an early leader of the Malay community, is sacred to Cape Muslims. Afrikaners regard the site of the Battle of Blood River (Ncome) in 1838 as sacred because their leader Andries Pretorius made a covenant with their God promising perpetual devotion if victory over the vastly more numerous Zulu army were achieved. The long intergroup conflict over the land itself has led to the sacralization of many sites that are well remembered and frequently visited by a great many South Africans of all backgrounds. Death and the Afterlife In addition to the beliefs in the soul and afterlife of the varying world religions in South Africa, continued belief in and consultation with family ancestors remains strong among Black Africans. People at a Zulu market Zulu is the largest South African language group, with about nine million speakers, but it does not represent a dominant ethnic grouping. Formal communal graveyards, not a feature of pre-colonial African culture, have since become a focus of ancestral veneration and rootedness in the land. Disused graves and ancestral shrines have most recently figured in the land restitution claims of expropriated African communities lacking formal deeds of title to their former homes. THE SIMILARITIES BETWEEN INDIA AND SOUTH AFRICA India and South Africa share history and festivals which reminds of the heritage. They both are richly diverse countries. The people in India and South Africa are majority of dark skin. Indians and South Africans like spicy food. The Poverty rate of South Africa and India is almost the same. Animal life also similar in both the countries, where elephant and monkey are the two most common animas among India and South Africa. Jungles are also there in both the countries with the similar landscape. Indian weather and South African weather is hot. Both Indians and Africans were slave by the outsiders. India and South Africa both are rich by their culture. Both India and South Africa are still developing. India and South Africa has geniuses who know every thing in their field. India has a national holiday on 2nd October for celebrating the great mans birthday is also a significant day in South Africa. Both India and South Africa are seen as the backward places by some of the countries.

Cuisine Essay -- Health, Food

A cuisine cannot simply be defined as a particular group of food associated with a geographic location. To understand a cuisine equal understanding of the culture to which it belongs must exist. A culture, such as the population of Italy, manipulates the presentation and substances of a cuisine to something representative of that culture. This makes a cuisine much more than food on a plate; a cuisine includes history, both of those making the dish and the ingredients and cooking styles that form the final product. A cuisine includes pride of nationality and personality. Similarly culture is more than a geographic location; it is a way of living and a respect for a group of beliefs and traditions. To understand this relationship between culture and cuisine certain information must be addressed; information such as the demographic figures surrounding a culture, the specific effect Italian culture has on Italian food, as well as the ingredients and cooking skills applied in the Italian cuisine. Consequences of the Italian cuisine will also be identified, both nutritional value and health detriments and how these effects may continue into the future. Cuisine can be split into two stages: pre-swallow and post-swallow (Crotty 1995). Pre-swallow is based around social aspects of cuisine (Gallegos 2011) such as who does the cooking and why people eat the food that they eat. Post-swallow is concerned with the effects food has once eaten; post-swallow also deals with the nutritional and health impacts that food has on consumers. When deconstructing a cuisine it becomes clear that demographic information plays an important role in the pre-swallow stage. Gender, age, location, religion and government influence all have a contribution to s... ... continue to rise. A symptom of obesity, cardiovascular disease, remains the highest cause of death in Italy at 16% (World Health Organisation 2006) followed by cerebrovascular disease, better known as a stroke, at 14%. Both of these diseases are caused by diet, particularly a high cholesterol diet and with western food chains such as McDonalds becoming more entrenched in Italian culture it is reasonable to believe these causes of death will remain the same into the future unless a regression into healthy local Italian cuisine is taken. To conclude, Italy is a diverse location both in terms of geographic regions and cultural traditions, it is only fitting that it has a diverse cuisine, full of history, religion and most important of all the soul of the Italian people. Its mark on world cuisine through innovation and passion last a long time.

Ellis Island and American Nationalism Essay -- American History Essays

Ellis Island and American Nationalism Many people have many different opinions of airports. Some people love going to airports and flying all around the country or the world. Others are afraid of airplanes, fearing that the plane will be hijacked. Others like coming into American airports so that they can start a new life. Some think that Arab immigrants are discriminated against when entering the country, but during the early days of American immigration many more were discriminated against. Ellis Island was corrupted with American Nationalism and the fear of the unknown. â€Å"Not like the brazen giant of Greek fame, With conquering limbs astride from land to land, Here at our sea-washed, sunset-gates shall stand A mighty woman with a torch, whose flame Is the imprisoned lightning, and her name Mother of Exiles. From her beacon-hand Glows world-wide welcome, her mild eyes command The air-bridged harbor the twin-cities frame. ‘Keep, ancient lands, your storied pomp!’ cries she, With silent lips. ‘Give me your tired, your poor, Your huddled masses yearning to breathe free, The wretched refuse of your teeming shore; Send these, the homeless, tempest-tost to me, I lift my lamp beside the golden door!† (Lazarus, 1883) These are the words from the poem â€Å"The New Colossus† written by Emma Lazarus. This was the welcome the statue brought; ‘come here and be free, have a home, and a hope for your future.’ This is how many people, both within and outside of the United States, saw the Statue of Liberty, as a symbol of freedom. To the immigrants coming to this country, America was first visible to them in the presence of the 305 foot statue. The message of the Statue of Liberty didn’t need any translations into a... ...med acceptable. Bibliography Allen, Leslie. Liberty: The Statue and the American Dream. Statue of Liberty-Ellis Island Foundation, New York 1985 Coan, Peter Morton. Ellis Island Interviews. Facts on File, New York 1997 Corsi, Edward. In the Shadow of Liberty. The Macmillan Company, New York 1935 Lankevich, George J. American Metropolis. New York University Press, New York 1998 Lazarus, Emma. The New Colossus. November 2, 1983. Weisberger, Bernard A. Statue of Liberty: The First Hundred Years. American Heritage Press, New York 1985 Yans-McLaughlin, Virginia and Lightman, Marjorie. Ellis Island and the Peopling of America. The New Press, New York 1997 Images from cover of Judge Magazine. March 22, 1890. Private Collection, Paris.

The Effect of Relativity Theory on Marathon Runners :: physics sport sports running

Sometimes people say, "Running is good for your health, and you can live longer." Is it true? Isn't there another reason? Is health the only cause of longevity? I wondered if the effect of relativity is one of the causes. In 1905, the great physicist, Albert Einstein, put forward a new theory called "The Special Theory of Relativity". It is very simple and it says only these two principles 1. The laws of physics are the same in all inertial system. 2. There is a speed limit, and it is the speed of light. Suppose two inertial systems, one of which, S, is the rest system and another, S', is moving at the velocity v to S. In above pictures, red and blue represent S and S', white balls moving are light, green boards are mirrors. Since the speed of light is constant, (ct)2 = (vt)2 + L2 (1)

Macbeth- Ambition

Macbeth’s ambition is a driving force throughout the play that eventually leads to his downfall. In act one there are many situations where ambition is suggested to be Macbeths fatal flaw. Macbeth is made Thane of Cawdor immediately after the strange witches’ prophecies. In this is scene the asides allow the viewer a glimpse of his ambition to become king. Macbeths aside â€Å"This supernatural soliciting/ Cannot be ill, cannot be good. If ill, Why hath it given me earnest of success, / Commencing in a truth? I am Thane of Cawdor. If good. Why do I yield to that suggestion/ Whose horrid image doth unfix my hair, / And make my seated hear knock at my ribs† demonstrates his ambitious nature as his immediate solution is to kill the king to ensure the prophecy comes true. This shows Macbeth is willing to give up everything if it means he has a chance at becoming king. He knows if caught he will end up killed. Macbeth knows what he will do is wrong â€Å"Why do I yie ld to that suggestion† but he gives into his own ambition, leading to his downfall.Lady Macbeth also has a hand in making sure Macbeth acts on his desire to become king essay writer pay. When she receives the letter she fears Macbeth humanity will win out over his ambition as displayed in the quote, â€Å"Yet do I fear thy nature,/ It is too full o’ th’ milk of human kindness/Thou wouldst be great,/ Art not without ambition, but without / The illness should attend it. †. The use of the word ‘milk’ is closely associated with babies and the colour white, both symbols for innocence and purity.It is important to note that Lady Macbeth thinks of Macbeth as being innocent and pure, considering his change in nature further on in the play, largely related to Lady Macbeth tying her ambitions with his to insure her cruelty and lack of purity over powers his. By doing so Macbeths ambition for power takes away his humanity, leaving power crazed tyrant. An other piece of evidence to support that ambition is Macbeths fatal flaw is that he admits and foreshadows is own downfall caused by his ambition, â€Å"I have no spur/ To prick the sides of my intent, but only/ Vaulting ambition, which o’erleaps itself/ And falls on the other†.The metaphor, â€Å"I have no spur/ To prick the sides†¦Ã¢â‚¬  creates imagery as if he is the horse and ambition is what will push im him forward, although he knows he will go too far and it will fall down onto him. Macbeth foreshadowing his downfall caused by his ambitious nature is what reinforces the idea that his fatal flaw is ambition. The examples of Macbeths having ambition associated with his eventual death are not only admitted by Macbeth himself, but also by Lady Macbeth. Macbeths own ambition is what drives him to finally commit numerous murders, signing his own death warrant at the same time making amibition Macbeths fatal flaw.

Playa Dorada Upload Essay

Goals of expansion strategy The goal of Douglas Hall, which is currently in charge of creating an expansion strategy for Playa Dorada is to create a new expansion strategy in long term which may be by creating new facilities for people using tennis courts and increase the efficiency of the actual existing tennis courts by modifying or optimizing playing hours or pricing of the courts. Additional to this Hall needs to satisfy all parties existing at Playa Dorada, including the following departments: -Research operations / low investment, easy to manage -Marketing Sales / new tennis club house, lounge and shop -Finance / cash flow and ROI -Development / blending into nature and exotic architecture -Create an expansion strategy quickly -Satisfy all parties Offered adjustments and solutions in the case -Readjust pricing strategies -Build new courts Problem definition internal and external -guest expect to double soon -increasing demand of tennis activities – not being able to keep the upholding trend -land limitation for additional courts -primary: capacity fulfilment and pricing structure -overcrowding can result in decrease of sales in houses -satisfy all parties needs The problem of Playa Dorada internally and externally are the facts that the demand for the tennis courts is growing steadily and intensively. The amount of guest wanting to use the available tennis courts is forecasted to double  the next years. Therefore the existing tennis courts cannot keep up with the raising trend of using tennis facilities at the Playa Dorada beach resort, which can result in unsatisfied guests, because they cannot use the desired tennis facilities during their holidays. Being unsatisfied guests can want to change the resort for holiday in the following holiday seasons because Playa Dorada is overcrowded and desired activities cannot be done. In addition to this the tennis courts are mainly utilized by guests that are visiting the resort for the second and third time. Guest that are at Playa Dorada for the first time usually prefer to use the beach as a major tourist attraction rather then play tennis or golf at the resort. Another issue that exists is the limitation for additional tennis courts. The demand for more tennis facilities could be stilled by building new tennis courts. The problem is that there is only space in order to build only four additional tennis courts which might only help in the short term of stilling the growing demand as forecasts are expecting continuous growth. The efficiency usage of the actual tennis courts is another problem as those usage seems not to be maximized in terms of capacity. The currently existing tennis courts are usually available around 8am in the morning and with the sun going down in the evening. Too many guests are the general issue. Additionally the pricing structure might be resettled in order to still the demand for the available tennis courts. The existing high amount of guests and being overcrowded in some departments at Playa Dorada Inc. can result in a decrease of sales in Playa Dorada’s main profit activity, the sale of villas on the resort. Not dealing with the high demand of guests, and trying to satisfy all needs can result in huge losses and decrease of ROI for Playa Dorada as their villas need a huge investment to be build. This could cause a general existing issue for the whole Playa Dorada Inc. At least there exists the issue of satisfying all parties and departments inside Playa Dorada as long as they do not have the same expectations. All departments have different priorities and Hall needs to identify the most relevant ones and to find compromises for all parties included. Customer Analysis -families with kids -income more than 125000$ a year -9-10 days resort vacations -customer play tennis during morning hours and late afternoon -customers usually play one hour -prefer clay courts -prefer less humidity and good climate The customers of Playa Dorada Inc are in general families with one or two kids with parents that have the average income of 125000$ and belong to higher positions in companies or organizations such as managers. In average those families spend about 9-10 days at the beach resort in spring or winter. According the tennis courts the customers usually prefer to play not more than one hour in the morning around 9-11 am or the late afternoon 4-6 pm which are the preferred and most desired playing hours. The grown up customers which are usually the parents within the families are the main clients for the courts, providing most profitability. Those customers prefer clay courts as they are not as hard as the rubber latex ones. Many clients like to refuse from the rubber latex courts as it might hurt their bones. Company analysis Strengths (Ranked from 1 strong to 6 less important) -brand image well known for quality and in general – brand awareness (2) -many activities in resort as tennis golf and so on (4) -Good location tourist destination for holidays (3) -steadily high increasing demand of facilities and high interest of clients for the Playa Dorada in the last few years (1) -74% of guests well educated (6) -clients with high income (5) PD is already having a strong brand awareness among customers. The resort is known for being a luxurious place for well educated people with a higher then average income. PDs beach resort focuses on this people and creates a community for well educated and high income people. Many guests like the weather and the activities the resort offers and for this reason they buy accommodations or return to the resort in the following years. In addition to this the resort is located in Boca Raton, Florida where the weather is  good during the winter season and American families can travel there quite fast without long flights to tropical and exotic places. Therefore the demand for PDs beach resort is steadily growing what is another strength for the company as it provides temporary safety in visitors and allows to forecast that at least the amount of clients should not decrease in the short term. At least the high income of clients allows higher prices and provides clients which are more willing to spend money during their holiday period. Those clients arrived to spend their money in order to recover and have a nice time at the beach resort. Weaknesses (Ranked from 1 strong to 8 less important) -being unable to deal with increasing demand already (1) -in summer courts are not fully used (4) -no possibility to play at darkness (5) -no courts available during most desired playing hours 9-11 am and 4-6 pm (3) -players playing more than one hour with the usage of discounts, blocking courts for others (6) -fees from maintenance costs of preferred clay courts (7) -fees from maintenance and services for housekeeping (8) -intensive advertising and promotion of tennis activities (2) The weaknesses the resort is facing are big disparities in the amount of clients during summer and winter periods as well as a lack of usage of the tennis courts during the summer period. Secondly the usage of the courts in the winter period is overcrowded what results in unsatisfied clients. The usage of courts is limited, playing in hours of darkness is not possible and the pricing structure for the plays is not actual to the existing demand. Fees of maintaining the houses and clay courts are high. Additionally the marketing strategy of advertising and promoting the tennis courts is not on time anymore as the courts do not have to be advertised anymore. Opportunities (Ranked from 1 big to 6 low) -popularity of tennis is growing in general as trend sports (5) -tourism in Florida steadily growing (4) -continuous increasing demand of PD and growing brand awareness at customers (2) -increasing demand of guest and buyers (1) -automatization of labour providing more efficiency, lower labour costs and higher margins (6) -budget used for advertising tennis courts can be used more efficiently (3) The opportunities of Pc are the fact that the whole tourism industry in Florida is steadily gaining popularity and is continuously growing. Additionally to this the demand of tennis courts is growing as tennis seems to be a trendy sport at this times. When PD will be able to fulfil the needs of customers according attractions in PD a good future for the profit of the organization can be existent. In addition to this margins can be increased by automized labour which can decrease labour costs. At least the budget of advertising the tennis court can be cancelled in order to use the money more efficient in another investment. Threats (Threats ranked from 1 big to 8 low) -overcrowding of facilities (2) -being unable to satisfy clients (1) -falling brand recognition (destruction of PD) and amount of clients (4) -no sales of housing (3) -no ROI (6) -high disparity of guest between summer and winter time (5) -substitutes available outside the resort (8) -continuous advertising might higher demand even more (7) Playa Dorada might have to face many dangerous threats in future, when not dealing with the issue of overcrowding at its sports facilities in the resort. Staying overcrowded and not satisfying customers needs like providing tennis courts might result in a falling brand awareness of PD and a loss in clients. This loss in clients would be highly dangerous because the sporting facilities are mainly used by returning clients to the resort. Clients that spend their first time at the resort prefer spending their free time at the beach rather than do active sports. Without satisfied returning clients sports facilities might be completely unused what would result a big decrease in ROI and increase cost for the whole organization. In addition to this, spoiling its reputation of being a luxury and good place for people to spend their  holidays in would result in a lower demand for clients that might buy housing at the PD beach resort. This would cause a giant loss in the company’s biggest profit department and the huge investment of building houses would not pay off. The existence of the whole PD resort would have been challenged. Another threat PD could face is a bigger disparity of clients during the winter and summer period. With a new investment in new tennis courts the demand in the high season might be filled but in the low season even more facilities might be unused and useless. Therefore it would be questionable if the investment would pay back for the new courts. Without building this new courts in the resort the high demand might shift to other tennis courts outside the beach resort. Clients might be desperate to play tennis and not getting any courts and change to another provider outside the resort that is less problematic. Once the clients have gone and will be satisfied, the possibility that they will come back is rather small. Therefore the loss of clients might be very expensive for the tennis courts department. Recommendations Short term -build lights at existing courts to provide playing at night -avoid discounts at pricing to not encourage people to play longer -higher prices as demand is very high in order to increase profit and ROI and lower the amount of clients -higher prices during rush hours of tennis courts -stop with advertising the tennis courts, advertise other sports facilities as golf In the short term Hall needs to increase the efficiency of the already existing tennis courts. This might happen with the building of lighting at the tennis courts so that some clients that want to play tennis might play it in the hours of darkness. Installing lights is an investment but it does  not take much time compared to building new courts and is rather small. In addition to this all discount strategies have to be cancelled as PD does not want clients to play more than one hour but to increase profits and ROI of the tennis courts already existing. Another issue is that the more clients can play during one day the satisfied the mass will be. In opposite the prices for renting the court for a second hour might be slightly higher. This will make clients not even think about playing another hour just because it is cheaper. Furthermore clients will still be satisfied as they already have played on the courts this special day. If necessary it is possible to advice them to play for a normal price at hours where the courts will not be fully used. Another increase in pricing should be made during rush hours of playing at the tennis courts with the reason that this times (9-11 am and 4-6 pm) are the most popular among clients. Clients that really consists on playing at those hours will be more willing to pay. Finally the advertising for the tennis courts has to stop because the courts are already facing a too high amount of customers in the high season. The marketing strategy may be modified to advertise the courts at low season by for example providing different tournaments or events at the tennis courts (further information see long term strategy). Long term – tournaments and events in low season (tennis courts might be used differently) – build two new tennis courts to answer the demand – you can explain your potential clients that you are reacting to their expectations it might show them that investing in PD beach resort is reasonable – find another facility in the beach resort which needs to be promoted or use the money from advertising for other investments as new tennis courts in new  regions – if still needed after all the actions because of very high demand, build new courts at another locations of the park – if locations might be far away you can provide transport services (golf cars) in order to bring your clients to the new tennis courts As shortly described in the short term strategy, in the low season more clients can be attracted to the usage of the tennis courts by providing different tournaments or events on the ground of the tennis courts such as different games for kids or tennis tournaments. The advertisement of the tennis courts itself has to stop and to be modified in order to not attract too many clients as their expectations cannot be fully satisfied. Advertising should promote another sports activity in the resort that might need more clients or at least promote the events or tennis at the tennis courts in the low season in order to attract customers when they are needed. In addition to this techniques two more tennis courts have to be build in the area that is already provided in order to cover the forecasted raise of clients in the next years. The building of more tennis courts right now is not necessary as it is hard to forecast how pricing, advertising and lightning at the courts described in the short term strategies will influence the demand for tennis courts in the long term. The building of two new tennis courts can be used as a marketing strategy in order to show clients that PD is solving the issue of too many clients at the tennis courts that will create a feeling of safety in potential customers of houses showing them that this is the right place to invest in houses. If there still will be relevant increasing of clients at the tennis courts, new clay courts might have to be build in another location of the PD beach resort. In order to make the new courts attractive to the clients as they might be  far away from the current tennis courts, PD might provide a transport service for clients to drive them to the new tennis courts with for example with small electrical vehicles as golf cars. The transport services might be cheap to not distract clients and just cover the cost of installing the vehicles and maintenance. If the demand for this transport services will be unexpected high it might be turned into a profit activity and expanded through the whole resort.